If you are running a number of B2B company database and marketing campaigns, it is quite obvious that you would like the system to integrate with your existing ERP/SM module. When you decide to go in for such an integration, make sure that your ERP system works well with your new platform. This can easily be achieved by taking help from experts and consultants who have the required expertise in integrating the two systems. They will help you take a decision as to which ERP platform would work well with the existing platform.
One of the main reasons behind adopting b2b data integration platforms by small and medium firms is the cost factor involved in the process. These platforms help these firms to integrate their data with that of their clients and customers. As these are mostly open source solutions, they provide the company with the flexibility to customize the software to the extent necessary. Depending on your business requirements, you can either opt for a client-specific platform or one which allows you to integrate all your current client data into your b2b company database.
Industry Wise B2B Email Database
A well-developed ERP platform would allow your firm to integrate the functionalities of your company. Apart from this, such a platform would provide your firm with the necessary information about your current client base. This could help you take an informed decision regarding the type of campaigns which you wish to run. The most popular b2b platform for this is the 'My Company Database' application developed by 'Social Enterprise Group' using the framework of Facebook's apps.
Another common b2b data integration platform used by many small firms is 'Mobile Phone Analytics for Businesses' developed by 'Social Enterprise Group'. Such a platform helps the firm to get in touch with its target customers through its smartphones. As such, this b2b data integration platform also allows you to integrate your phone related activities with your firm's overall business activities.
For mid-sized companies, the best possible platform to choose would be 'Phone Intelligence Application Platform' developed by 'Zendoc'. Such a platform gives your firm the much-needed insight regarding how its various mobile users make their purchases decisions. Moreover, the platform would also allow you to know various points concerning the behavior of your clients and other important demographics. Such an insight is necessary for a firm which intends to adopt different marketing strategies across various segments of customers. Such a platform would also give you valuable insights into the activities of your current agents and sales associates that help in improving their selling skills.
Last, but not the least, it would be ideal to invest in robust data management platforms. Although such platforms are considerably more expensive than their less costly counterparts, they are far more effective in terms of delivering you the data that you need and ensuring that it is error-free. Ideally, such a platform should be able to deliver all the information and details regarding sales, contacts and even documents of employees to your fingertips. Such features go a long way in ensuring that your B2B company remains ahead of its competition and manages its resources well. For additional assistance in choosing the right B2B data management platform, contact a reputable B2B data management firm today.
